COUNTDOWN TO THE EVENT
WELCOME TO THE FIRST PRWEEK HEALTHCARE & PHARMA COMMS SUMMIT + AWARDS
The PRWeek U.S. Healthcare + Pharma Communications Awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
Healthcare has long been an important part of the PR economy, spanning pharmaceuticals, hospital systems, public health, medical devices and care providers. This specialist area of communication has taken on an even more crucial role in the ecosystem over the past two years, especially during the COVID-19 crisis, which has caused huge challenges for everyone. Almost every story or narrative is now told through a healthcare lens and purpose marketing has put greater emphasis on organizations to hone their messaging.
PRWeek’s new awards program will honor the best practice that is spearheading one of the most dynamic, innovative and important areas of the PR industry and provide inspiration that everyone can learn from.
IMPORTANT EVENT DATES + FEES
EVENT DATES + DETAILS
Live event date: May 10, 2022
Venue: City Winery, 25 11th Ave, New York, NY 10011
Individual Ticket: $569
*includes access to both the Summit + Awards
Chief Brand Officer
As Chief Brand Officer, Kate Cronin is responsible for amplifying Moderna’s story and the promise of mRNA science for patients.
Ms. Cronin joined Moderna from Ogilvy Health, part of WPP plc., where she served as Global CEO. In this role, she led the full spectrum of Ogilvy Health’s core capabilities including public relations and influence, brand strategy, advertising, medical education, market access, and patient and consumer engagement. Additionally, Ms. Cronin grew Ogilvy’s business in the health and wellness arena, encompassing a broad portfolio including pharmaceuticals, consumer health, insurance, hospitals, health technology and medical devices. Ms. Cronin led integrated campaigns involving social, digital, brand and public relations for Ogilvy’s largest, long-term health clients including BMS, Boehringer Ingelheim, Merck and Pfizer.
Prior to her role as CEO, Ms. Cronin held numerous leadership roles within Ogilvy including Global Managing Director, Managing Director of Ogilvy Public Relations’ New York office, and most recently Co-President of Ogilvy Health in the United States.
Before her 17-year tenure at Ogilvy, Ms. Cronin was a Partner at Porter Novelli. Before starting her career in communications, Ms. Cronin conducted research in the field of neurobiology at Cornell University Medical College. She coauthored several research articles focused on learning and memory and published in peer-review publications. Ms. Cronin received a Bachelor of Arts in biology from Smith College.
PANEL SESSION SPONSORS