The PRWeek U.S. Healthcare + Pharma Communications Awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.

Healthcare has long been an important part of the PR economy, spanning pharmaceuticals, hospital systems, public health, medical devices and care providers. This specialist area of communication has taken on an even more crucial role in the ecosystem over the past two years, especially during the COVID-19 crisis, which has caused huge challenges for everyone. Almost every story or narrative is now told through a healthcare lens and purpose marketing has put greater emphasis on organizations to hone their messaging.

PRWeek’s new awards program will honor the best practice that is spearheading one of the most dynamic, innovative and important areas of the PR industry and provide inspiration that everyone can learn from.

EVENT DATES + DETAILS

Live event date: May 10, 2022
Time: 1:25-7:00pm
Venue: City Winery, 25 11th Ave, New York, NY 10011
Attire: Business

STANDARD TICKETS

STANDARD RATES 
Individual Ticket: $569
*includes access to both the Summit + Awards

Kate Cronin
Chief Brand Officer
Moderna

As Chief Brand Officer, Kate Cronin is responsible for amplifying Moderna’s story and the promise of mRNA science for patients.

Ms. Cronin joined Moderna from Ogilvy Health, part of WPP plc., where she served as Global CEO. In this role, she led the full spectrum of Ogilvy Health’s core capabilities including public relations and influence, brand strategy, advertising, medical education, market access, and patient and consumer engagement. Additionally, Ms. Cronin grew Ogilvy’s business in the health and wellness arena, encompassing a broad portfolio including pharmaceuticals, consumer health, insurance, hospitals, health technology and medical devices. Ms. Cronin led integrated campaigns involving social, digital, brand and public relations for Ogilvy’s largest, long-term health clients including BMS, Boehringer Ingelheim, Merck and Pfizer.

Prior to her role as CEO, Ms. Cronin held numerous leadership roles within Ogilvy including Global Managing Director, Managing Director of Ogilvy Public Relations’ New York office, and most recently Co-President of Ogilvy Health in the United States.

Before her 17-year tenure at Ogilvy, Ms. Cronin was a Partner at Porter Novelli. Before starting her career in communications, Ms. Cronin conducted research in the field of neurobiology at Cornell University Medical College. She coauthored several research articles focused on learning and memory and published in peer-review publications. Ms. Cronin received a Bachelor of Arts in biology from Smith College.

Nick Ragone, EVP, Chief Marketing and Communications Officer, Ascension 

Christie Anbar, MD, global healthcare, Ruder Finn

Stephanie O'Donnell, Managing director Health, MSL

Michael Durand, Adjunct Assistant Professor, NYU

Shannon Walsh, President, North America Ogilvy Health US, Ogilvy

Charlotte Binstead-Smith, Senior director, Pfizer

Maureen Franco, CEO, Partner, Pre Commercial

Stephanie Marchesi, President, global health, WE

Eleanor Petigrow, Global Chief Growth Officer, GCI Health

Stephen Wilson, Senior Manager, Media Relations, Health Union

Mary Jane Walker, U.S. head of healthcare, Hill+Knowlton Strategies

Kelley Murphy, VP, communications, Humana

Jessica Burns, Director, Global Public Relations and Content Strategy, iCAD

Rebecca Astorga, PR Director, rbb Communications

Bilal Lakhani, Communications Director, Thorn 

Ariana Macrina, Practice Leader, Real Chemistry

Stephanie Friess, Senior Vice President, Earned Communications, imre

Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications

Carrie Jones, Principal, JPA Health

Andrea Kurtz, SVP, Kaplow

Kevin Davidson, Deputy Managing Director, Zeno Group

Mylene Yao, M.D., Co-founder and CEO, Univfy

Kate Durham, VP, Communications and Events, Walgreens Boots Alliance

Jeanine O'Kane, President, U.S. PR, Syneos Health Communications

Michelle Webb, Managing Director + Health Practice Lead, North America, Allison+Partners

Samantha Schwarz, MD and health portfolio leader, North America health business, Ketchum

Stephanie Scott, Executive Vice President, LifeSci Communications

Stacey Bernstein, CEO, M Booth Healthcare

Olga Fleming, President, healthcare, Marina Maher Communications

Bonnie Jacobs, SVP, brand, marketing & communications , McKesson

Cristal Downing, Chief communications & public affairs officer, Merck

Laura Schoen, President, global healthcare practice , Weber Shandwick

Cherise Adkins, Senior Vice President, Earned Media , Spectrum Science

Stacey Gandler, Managing Director, Red Havas Health

Shannelle Fowler, Director, U.S. Public Affairs - Immunology, Abbvie

Michele Baer, Executive Director, Boehringer Ingelheim USA

Michelle Weese, EVP of Corporate Affairs, Bristol Myers Squibb

Sarah Wills, EVP, chief corporate affairs officer, Cardinal Health

Tarsis Lopez, Associate VP of Reputation Management, Eli Lilly and Company

Amanda Phraner, director, PR and social media, Horizon Therapeutics

Amy Atwood, Head of Communications, Takeda’s Vaccine Business Unit

Christine Abbott, Executive Vice President, BCW

Kelly Dencker, Executive Vice President, Coyne PR

Kirsty Graham, Global chair, Health, Edelman

Parris Bowe, Senior Strategist, EGAMI Group

Michele Kleinmann, Senior Vice President, Evoke KYNE

Kristie Kuhl, global managing director health + wellness, Zeno Group

Adrianne C. Smith, SVP and Senior Partner, Chief Diversity and Inclusion Officer, FleishmanHillard

Stephanie Fagan, Lecturer, Boston University, College of Communication

Kathleen Crosby, Director of the Office of Health Communication and Education at the FDA Center for Tobacco Products (CTP), U.S. Food and Drug Administration

QUESTIONS ABOUT THE EVENT?

Fran Gilburt

events.freelance@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Craig Roth

VP, Group Publisher

craig.roth@haymarketmedia.com